FOR B2B COMPANIES
INCREASED VISIBILITY AND MORE QUALIFIED LEADS THROUGH INNOVATIVE SOCIAL-MEDIA MARKETING.
You post regularly. But nothing happens. Get our free framework that turns visibility into qualified leads. Three quick fixes you can apply in just 90 minutes.
DOWNLOAD THE FREE FRAMEWORK
Recommend by leading Companies
Trusted By
FREE TOOL
WHAT Social media without system COSTS YOU!
Calculate your visibility gap in 30 seconds. Discover the qualified leads your brand is leaving on the table per year.
30s
Time to result
€€€
Your loss per year
+X
Potential per month
HOW WE BUILD YOUR SYSTEM
01.
ANALYSIS
We audit your channel, install tracking, and define the KPIs we will report against every month.
ANALYSE
INSTALL
DEFINE
02.
STRATEGY
We design the Awareness, Trust & Conversion architecture that drives every post.
ARCHITECT
MAP
PLAN
03.
DEVELOPMENT
We produce the premium visuals, hooks and landing pages your system runs on.
PRODUCE
WRITE
BUILD
04.
EXECUTION
We publish, iterate, and report on what moved and why.
PUBLISH
ITERATE
REPORT
PROVEN CASE
UMDENKEN PODCAST
When a leading German medical expert set out to turn his podcast into a thought leadership platform, we built the system. Seven months later:
+10,000
qualified followers in 7 months
Audience built organically,
no paid traffic
no paid traffic
+500,000
monthly organic reach
Content distributed at scale
without ad spend
without ad spend
1,620
qualified clicks on €92 ad spend
Paid conversion test
that proved the system
that proved the system
15 min · Google Meet · free
Social Media Analysis
We analyse your channel before the call. On the call we walk through our findings together. You get three concrete recommendations you can apply immediately.
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60 min · Google Meet · one time
Strategy Session
Based on the analysis we map your custom Visibility System. You see step by step how your goals become achievable. Every open question gets answered directly.
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You invest zero time
Implementation
You decide. We take over. Strategy, premium content production, and performance marketing run on our side. You focus on your business, we focus on your visibility.
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IN THREE STEPS TO QUALIFIED INQUIRIES.
Simple, efficient, no time investment from you.
Recommend by leading Companies
Our clients share their Experience
"A TRUE PARTNERSHIP"
The team at FADETOBLACK have been more than just a service provider; they’ve been true partners. Whether it was documenting our events at Holzrausch or creating the right atmosphere for the Doc Buchhorn Podcast, they delivered with precision and creativity. They got our vision instantly and brought it to life in a way that felt genuine and innovative. It’s rare to find a team that’s as invested in the outcome as they are."
Sven Petzold
Founder of Holzrausch
" I will continue to work with you in the future! "
"I can only warmly recommend FADETOBLACK! The guys are just great and have been instrumental in making my cashmere brand Marici a reality. From the complete branding and visual identity development to the website build and photo shoot of my dreams, they supported me every step of the way and gave it their all. Thanks to their work, my project not only succeeded, but exceeded my expectations. They responded to all my wishes and found creative solutions. You can tell that they are passionate about their work and really care about the brand and the product. As a result, they have contributed many ideas and work that go far beyond the ordinary. Marici wouldn't be what it is without you! And I know that the collaboration with you doesn't stop here, but that I will continue to work with you in the future!
Thank you so much for your work - it was really fun!"
Thank you so much for your work - it was really fun!"
Theresa Tritschler
Founder of MARICI
" 500.000 VIEWS PER MONTH "
" The team at FADETOBLACK went above and beyond in launching the DocBuchhorn Podcast. With their professional understanding of Social Media and other plattforms the Podcast creates more than 500.000 views on Instagram per month."
Dr. Tomas Buchhorn
Host Umdenken Podcast
" ATTRACTNG CLIENTS "
Collaborating with FADETOBLACK on the SKW Esports videos, helped us position our lawyers and the company in a trustful way to attract more clients.
Dr. Andreas Peschel-Mehner
Partner at SKW Schwarz
" EXPERIENCE BEYOND THE SHOOT "
Working with Andreas was an incredible experience that went beyond the shoot itself. We hung out before and after the sessions, discussing the collection and its deep roots in Turkish culture. Andreas was genuinely interested in exploring and connecting with the inspiration behind my work.
Tayfun Kaba
Fashion Designer
FREE DOWNLOAD
THE FREE SOCIAL MEDIA FRAMEWORK.
Three quick fixes that turn visibility into qualified leads. Plus the system behind it. Delivered to your inbox in 30 seconds.
- Your bio in 10 minutes. 4-line template.
- Your first pinned post. Lead magnet plus DM automation.
- 90 minutes for an entire month of content.
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NOT JUST ANOTHER AGENCY. YOUR PARTNER FOR MEASURABLE RESULTS
Partner, not vendor
We work as part of your team
No templated decks. No off-the-shelf strategies. Every brand gets a custom system mapped to its goals, not a tier sheet.
It already works
We have built this for other brands. Yours is next
The system we install for you is the same one already producing measurable results for our clients. If it works for them, it works for your brand.
Beyond the contract
We think with you, not just for you
We bring ideas, flag opportunities, and push past the deliverables when it serves your goals. Most agencies stop at the brief. We do not.
WHAT YOU GET WHEN YOU WORK WITH FADETOBLACK
Strategy, production, performance, and measurement under one roof.
Brand Positioning
Position your brand so the right decision-makers recognize you in seconds and remember you for years.
NICHE CLARITY
BRAND IDENTITY
VOICE & MESSAGING
Editorial Content
Production
Cinematic photo and video built on a strategic content architecture. Awareness, Trust, Conversion mapped into a system that compounds.
PHOTO & VIDEO PRODUCTION
CONTENT STRATEGY
CREATIVE DIRECTION
Lead Capture System
Landing pages and lead magnets that turn
attention into qualified leads.
LANDING PAGES
LEAD MAGNETS
DM AUTOMATION
Performance Marketing & Ads
Targeted Meta and Google campaigns built on creative that earns its CPM.
META ADS
GOOGLE ADS
A/B TESTING
Measurement & Reporting
Clear KPIs, UTM tracking, and a monthly report so you always know what moved and why.
KPI TRACKING
UTM SETUP
MONTHLY REPORTS
Generative AI Production
AI-augmented creative workflows that scale your brand's visual output without diluting taste.
AI IMAGERY
AUTOMATED VARIATIONS
PRODUCTION SCALING
THREE SHIFTS. ONE PREDICTABLE
LEAD CHANNEL
What a clear social media system does for your brand.
Visible to the decision-makers who actually buy.
No wasted reach. Your brand shows up exactly where your buyers look for inspiration and answers. Regionally, nationally, internationally.
Trust built before the comparison starts.
Authentic content positions you as the first choice, before price ever enters the conversation. The brand that earns trust first wins the lead.
Qualified leads instead of likes without consequence.
Followers do not pay invoices. Leads do. We turn attention into a measurable lead channel with clear tracking and reporting.
GET THE FREE SOCIAL MEDIA FRAMEWORK.
In 30 seconds you get the framework we use to turn premium brand visibility into qualified leads. Three quick fixes you can apply today, plus the system behind it.
DOWNLOAD THE FRAMEWORK
free · instant access · applied in 90 minutes
Recommend by leading Companies
THE TEAM BEHIND YOUR VISIBILITY.
Small team, full attention. No rotating account managers, no anonymous processes. Strategy, content, and performance from one studio with one clear goal: making your brand visible and turning visibility into qualified leads.
Recommend by leading Companies
Andreas Stelzer
Founder & Creative Director
Aida Babayeva
Art Director & Photographer
Jonathan Essmann
Managing Director
Teodor Andreev
Designer
Frequently asked questions
Who is this for?
Founders, brand owners, and teams in Munich, Paris, and across the DACH region who want Social Media Marketing to generate qualified leads, not just likes. You're serious about building a real system behind your Instagram and social media content
What does the collaboration look like day to day?
We start with a social media audit. Define the system. Plan the content architecture. Produce premium assets through photo production and video production. Set up performance tracking. Monthly calls keep you updated on analysis and progress. For everything in between, there is a direct WhatsApp group. Our team operates across Munich and Paris. Location is never a limitation.
When do first results show up?
Early improvements can appear within weeks. The stronger, consistent effects come once the system has had enough time to teach the algorithm and the audience what you're about. On Instagram and every other platform in your architecture.
Will social media really bring qualified leads?
Yes. When the right audience logic is in place across Awareness, Trust, and Conversion. Our approach, built across projects in München and Paris, generates measurable inquiries through DMs, enquiries, and booked calls. Not just follower coun
What results can I realistically expect?
Early signals show up fast: improved visibility on Instagram, stronger profile engagement, content that actually converts. Sustainable qualified leads build as the system compounds. Most clients see measurable movement within the first weeks.
Do you focus on follower growth or results?
Follower growth is a by-product. We optimize for what actually matters: qualified leads, profile actions, link clicks, and conversions. Every decision, on Instagram or anywhere else, points toward your CTA.
How do you measure success?
KPIs are defined upfront. We measure the full chain, from content performance to outcomes, using UTM tracking and conversion attribution. No vanity metrics. Social Media Marketing only earns its budget when the numbers connect to real business results.
What makes your Social Media Marketing "innovative"?
We combine premium creative direction, photo production, and video production with a measurable lead system. Content isn't designed to just look good on Instagram. It's designed to drive action. With tracking built in from day one.
Do you use fixed packages?
No. Your Social Media Marketing strategy depends on your niche, your goals, and your funnel. A brand in München has different needs than one launching from Paris. We build accordingly.
Do you need influencers or a big following to start?
No. Reach helps. It's not the requirement. The strategy is what creates progress, even from a small base. Whether you're starting fresh on Instagram or rebuilding an existing presence.
Who is it not for?
If you don't want to change anything about your posting, positioning, or conversion setup, this isn't for you. Social Media Marketing doesn't reward wishes. It rewards systems.